Case Study: TwinCity Truck Centre
TwinCity Truck Centre is a leading Kenworth & DAF dealership in New South Wales, known for providing a wide range of high-quality trucks and exceptional customer service. Despite an established reputation in the industry, TwinCity Truck Centre wanted to strengthen their brand presence, modernise their marketing efforts, and connect more effectively with both current and prospective customers.
Turnover
Company
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1.Fragmented Brand Identity
TwinCity Truck Centre’s existing branding lacked a cohesive look and feel across various touchpoints—print collateral, online channels, and on-site signage.
2.Outdated Online Presence
Their website did not effectively showcase new and used inventory or provide a smooth user experience for customers browsing trucks, parts, and services.
3.Limited Digital Reach
While the dealership was well-known locally, they wanted to expand their visibility to a broader audience, particularly in online channels where many potential customers begin their purchasing journey.
4.Inefficient Customer Communications
TwinCity Truck Centre needed a streamlined way to keep in touch with loyal and potential customers, from service reminders to promotional offers.
1.Brand Strategy & Identity Refresh
•Conducted in-depth market research and stakeholder interviews to clarify TwinCity Truck Centre’s unique value proposition.
•Developed a modernised visual identity, tone of voice, and brand guidelines that resonated with both Kenworth & DAF’s heritage and TwinCity’s forward-thinking approach.
2.Marketing Strategy & Positioning
•Crafted messaging that underscored quality, reliability, and the dealership’s commitment to excellent customer service.
•Outlined an integrated marketing plan focusing on consistent messaging across social media, search engines, and email marketing channels.
3.Branding & Design
•Created cohesive print and digital assets, including brochures, business cards, on-site signage, and branded merchandise.
•Ensured all new materials aligned with the updated brand identity, maintaining a professional yet approachable aesthetic.
4.Web Development
•Built a user-friendly, mobile-responsive website that featured an easy-to-navigate inventory section, service bookings, and clear calls to action.
•Optimised site performance and SEO to increase organic traffic and improve conversion rates.
5.Video & Photography
•Produced high-impact video tours of TwinCity’s showroom, highlighting truck features and customer testimonials.
•Coordinated professional photo shoots to capture the dealership’s vehicles, team, and facilities, enhancing the visual appeal across digital platforms.
6.Digital Advertising
•Launched targeted Google Ads and social media campaigns to reach potential buyers across NSW and beyond.
•Monitored and refined campaigns regularly to ensure cost-effective lead generation and high-quality conversions.
7.Direct Communications (Email & SMS)
•Implemented automated email and SMS campaigns, including maintenance reminders, dealership updates, and special promotions.
•Customised messaging for distinct customer segments (e.g., fleets vs. owner-operators), improving open and click-through rates.
•Elevated Brand Visibility
A cohesive brand identity and unified marketing efforts led to greater recognition in both the local market and online channels.
•Increased Online Inquiries & Sales Leads
The new website’s intuitive design and targeted digital ad campaigns yielded a notable uptick in high-quality leads, ultimately increasing truck sales.
•Enhanced Customer Engagement
Improved communication strategies—especially direct email and SMS—led to higher service bookings, positive feedback, and stronger customer loyalty.
•Stronger Digital Footprint
Optimised SEO, social media presence, and pay-per-click advertising not only broadened the reach but also established TwinCity Truck Centre as an authority in the trucking industry.
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