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Brand…the Original Jam

Elevating your brand marketing and awareness

Brand Jam Creative, is one of the best branding agencies dedicated to transforming your vision into a compelling brand story. Brand development is our original jam. We are good at a lot of things…but brand is the best. We work closely with you to understand what make you.

A little story about brand

Brand is not just a logo or name. Your brand is how you position yourself in the market, appeal to your audience and strategically send a clear message to that audience. Think about your favourite brand and how it makes you feel? This doesn’t just happen, there is always a strong strategy behind it. Good brands know who their audience is…down to how you think, and they also know their product well. There is a heap of work that goes into developing a brand strategy, and for us, this is where it all starts. You can’t have effective marketing, websites, social media, campaigns and ads without understanding your audience, brand personality and visual identity.

Brand positioning

Our strategic brand management process defines the unique space your brand occupies in the market and in the minds of consumers, setting you apart from the competition.

Brand design

Our designers create visually stunning and meaningful brand elements that capture the essence of your brand to appeal to your target audience.

Brand building strategies

We develop innovative brand building strategies that ensure your brand’s message is clear, impactful, and memorable.

Our Jam

Brand Strategy…the original jam

Everything starts with a robust strategy that aligns with your business goals and objectives.

Our comprehensive brand strategy services encompass market research, competitor analysis, and customer insights to build a robust brand foundation.

Brand Awareness Campaigns…the fluff

So, you have a shiny new strategy…let’s get things happening with a campaign.

We develop and implement brand awareness campaigns that increase visibility and recognition, ensuring your brand stays at the top of the rankings.

Rebranding…get it right or go home

Your brand is very important to many people, so when you re-brand, you need to get it right. Process and timing are key.

We will work with you to look at where you are, where you want to be and what elements of your brand need to change and why.

The Recipe

Whether you’re a startup or established, we guide you through the journey of brand discovery, development, and implementation.  We understand that a strong brand is built on a solid foundation and that’s why we develop a comprehensive brand platform that serves as your blueprint for everything you do in relation to brand and marketing. Here’s how we bring it all together:

  • Brand Story
  • Audience Personas
  • Brand Pillars
  • Brand Personality
  • Visual Identity
  • Brand Platform

Your brand story is the heart of everything you do. It's not just about what you sell or what services you offer, it's about the why and the how. We help you articulate your brand's origin, mission, values, and vision in a way that resonates with your audience, creating an emotional connection that goes beyond products or services.

Knowing your audience is key to successful branding. We dive deep and research our little hearts out to create detailed audience personas, representing your ideal customers. These personas guide us in tailoring your brand's messaging, positioning, and strategy to engage directly with your target market, ensuring we connect successfully.

Brand pillars are the core principles that define what your brand stands for. These foundational elements support your brand's promise and guide your business decisions, communications, and customer experiences. We work with you to identify and define these pillars, ensuring they are authentic to your brand and meaningful to your audience.

A brand's personality makes it relatable and memorable. Whether your brand is adventurous, sophisticated, playful, or compassionate, we help you define and express these traits through your brand's voice.

This is the fun part where we look and  develop the visual elements of your brand including logo, colour palette, typography, and imagery.  We ensure your visual identity reflects your brand's story, personality, and values, creating a cohesive and attractive aesthetic that appeals to your audience.

These elements come together to form a cohesive brand platform. It's not just about the individual components but how they work in harmony to create a consistent and compelling brand experience across all touchpoints.

How we work ?

Our brand development journey is tailored to uncover, define, and amplify your brand’s unique story.

1

Meet and Greet

It all starts with a conversation. We want to get to know you, your business, and your brand objectives.

2

Proposal

Based on our initial discussions, we’ll craft a comprehensive proposal that outlines our approach, the scope of work, timelines, and investment required to transform your brand.

3

Brand Workshop

In this workshop, we explore your brand’s core values, target audience, market positioning, and more. It is such an exciting time to discover everything brand and the core of your business.

4

Onboarding

Once we’re aligned on the vision, we bring your project into our house. Our onboarding process ensures that we have access all areas online to develop and amplify your brand!

5

Strategy Development

With a clear understanding of your brand’s foundation, we develop a tailored strategy that encompasses visual identity, messaging, and position. This strategic blueprint guides the creative development ensuring every element aligns with your brand’s core.

6

Feedback and Revisions

Collaboration is key to our process. We present our concepts and work closely with you to refine and perfect them. Your feedback is crucial as we iterate and evolve the brand strategy and design to meet your vision.

7

Delivery

“You have a delivery”…strategy, visual brand assets and brand guidelines, we equip you with everything you need to launch your brand to the world and walk you through how your new brand looks and feels.

There are three responses to a piece of design – yes, no, and WOW!
Wow is the one to aim for

~ Milton Glaser

Ready, set, let's go!

You in?

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Privacy Policy

Effective Date: February 14, 2024

This Privacy Policy describes how BrandJam Pty Ltd (“BrandJam,” “we,” “our,” or “us”) collects, uses, and discloses information when you visit and interact with our website located at http://www.brandjam.com.au (the “Site”) and any related services, products, applications, or features offered by BrandJam (collectively referred to as the “Service”).

1. Information We Collect

a. Personal Information: – When you visit our Site, we may collect personal information that you provide to us voluntarily, such as your name, email address, phone number, and any other information you choose to provide. – We may also collect personal information when you interact with our Service, such as when you subscribe to our newsletter, participate in surveys, contests, or promotions, or contact us for support.

b. Usage Data: – We may automatically collect certain information about your device and how you interact with our Service. This may include your IP address, browser type, device type, pages visited, and other usage data.

c. Cookies and Similar Tracking Technologies: – We may use cookies, web beacons, and other tracking technologies to collect information about your browsing activities and preferences on our Site. These technologies help us personalize your experience, analyze trends, and improve our Service.

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We may use the information we collect for various purposes, including but not limited to:

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3. Disclosure of Your Information

We may share your information with third parties in the following circumstances:

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5. Data Security

We take reasonable measures to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure.

6. Children’s Privacy

Our Service is not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you become aware that a child has provided us with personal information, please contact us, and we will take steps to delete such information.

7. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page with the updated “Effective Date” indicated at the top of the page.

8. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at info@brandjam.com.au.

By using our Service, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy.

This Privacy Policy was last updated on February 14, 2024.

Cookie Policy

 

Effective Date: February 14, 2024

This Cookie Policy describes how BrandJam Pty Ltd (“BrandJam,” “we,” “our,” or “us”) uses cookies and similar tracking technologies when you visit and interact with our website located at http://www.brandjam.com.au (the “Site”) and any related services, products, applications, or features offered by BrandJam (collectively referred to as the “Service”).

1. What are Cookies?

Cookies are small text files that are stored on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

2. How We Use Cookies

We use cookies for various purposes, including but not limited to:

  • Essential Cookies: These cookies are necessary for the operation of our Site. They enable core functionalities such as security, network management, and accessibility.
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3. Types of Cookies We Use

  • Session Cookies: These cookies are temporary and are deleted from your device when you close your browser session.
  • Persistent Cookies: These cookies remain on your device for a specified period or until you delete them. c. First-party Cookies: These cookies are set by us and are used exclusively by our website. d. Third-party Cookies: These cookies are set by third-party services or partners that we integrate into our website, such as social media platforms or advertising networks.

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You can manage your cookie preferences and settings through your web browser. Most browsers allow you to control cookies, including whether to accept them and how to remove or block them. Please note that disabling certain cookies may impact the functionality of our website and affect your user experience.

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By continuing to use our website, you consent to the use of cookies as described in this Cookie Policy. If you do not agree to the use of cookies, you may choose to disable or restrict them in your browser settings.

6. Changes to This Cookie Policy

We may update our Cookie Policy from time to time. We will notify you of any changes by posting the updated Cookie Policy on this page with the updated “Effective Date” indicated at the top of the page.

7. Contact Us

If you have any questions or concerns about this Cookie Policy or our use of cookies, please contact us at info@brandjam.com.au

This Cookie Policy was last updated on February 14, 2024.

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Get in touch with us

0437 827 111

1 Stead St, West Wodonga, VIC 3690

info@brandjam.com.au