Our Project
At Brandjam Creative, we partnered with Make Finance, a locally-owned mortgage broker and finance company based in Albury-Wodonga, to elevate their brand and streamline their digital presence. Here’s how we helped them achieve their goals with a tailored marketing approach.
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Make Finance needed a cohesive brand identity, a robust online presence, and effective communication strategies to connect with their audience and stand out in a competitive industry.
We crafted a strategic plan focusing on five core areas to ensure lasting impact:
1.Brand Strategy
We worked closely with the Make Finance team to develop a refreshed brand strategy, aligning their values with a modern, professional image that resonates with their target audience.
2.Organic Social Media
Our social media experts created engaging content tailored to the Australian audience, focusing on local relevance and topics that matter most to homeowners and businesses in the region.
3.Marketing Strategy
A comprehensive marketing strategy was developed, combining traditional and digital channels to maximise reach and effectiveness.
4.Digital Advertising
Leveraging platforms like Google Ads and social media campaigns, we helped drive qualified leads to Make Finance’s services, ensuring a measurable ROI.
5.Direct Communications
We implemented direct communication strategies, including email marketing and client outreach, to foster stronger relationships and improve customer retention.
To kick off the project, we facilitated a hands-on strategy session. This collaborative workshop allowed us to align with the client’s vision, identify opportunities, and create actionable plans tailored to their needs.
Recognising the need for a modern, user-friendly digital presence, we designed and developed a new website for Make Finance. The website showcases their services, integrates seamless navigation, and is optimised for both desktop and mobile devices. It also incorporates SEO best practices to attract local Australian customers searching for mortgage and finance solutions.
•A polished, recognisable brand identity.
•Increased social media engagement with their target audience.
•Enhanced lead generation through effective digital advertising campaigns.
•A user-friendly website optimised for search engines, driving organic traffic.
•Strengthened relationships with their clients through personalised direct communication.
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Effective Date: February 14, 2024
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0437 827 111
1 Stead St, West Wodonga, VIC 3690
info@brandjam.com.au