Brand…the Original Jam
Elevating your brand marketing and awareness
Brand Jam Creative, is one of the best branding agencies dedicated to transforming your vision into a compelling brand story. Brand development is our original jam. We are good at a lot of things…but brand is the best. We work closely with you to understand what make you.
A little story about brand
Brand is not just a logo or name. Your brand is how you position yourself in the market, appeal to your audience and strategically send a clear message to that audience. Think about your favourite brand and how it makes you feel? This doesn’t just happen, there is always a strong strategy behind it. Good brands know who their audience is…down to how you think, and they also know their product well. There is a heap of work that goes into developing a brand strategy, and for us, this is where it all starts. You can’t have effective marketing, websites, social media, campaigns and ads without understanding your audience, brand personality and visual identity.
Brand positioning
Our strategic brand management process defines the unique space your brand occupies in the market and in the minds of consumers, setting you apart from the competition.
Brand design
Our designers create visually stunning and meaningful brand elements that capture the essence of your brand to appeal to your target audience.
Brand building strategies
We develop innovative brand building strategies that ensure your brand’s message is clear, impactful, and memorable.
Our Jam
Brand Strategy…the original jam
Everything starts with a robust strategy that aligns with your business goals and objectives.
Our comprehensive brand strategy services encompass market research, competitor analysis, and customer insights to build a robust brand foundation.
Brand Awareness Campaigns…the fluff
So, you have a shiny new strategy…let’s get things happening with a campaign.
We develop and implement brand awareness campaigns that increase visibility and recognition, ensuring your brand stays at the top of the rankings.
Rebranding…get it right or go home
Your brand is very important to many people, so when you re-brand, you need to get it right. Process and timing are key.
We will work with you to look at where you are, where you want to be and what elements of your brand need to change and why.
The Recipe
Whether you’re a startup or established, we guide you through the journey of brand discovery, development, and implementation. We understand that a strong brand is built on a solid foundation and that’s why we develop a comprehensive brand platform that serves as your blueprint for everything you do in relation to brand and marketing. Here’s how we bring it all together:
Your brand story is the heart of everything you do. It's not just about what you sell or what services you offer, it's about the why and the how. We help you articulate your brand's origin, mission, values, and vision in a way that resonates with your audience, creating an emotional connection that goes beyond products or services.
Knowing your audience is key to successful branding. We dive deep and research our little hearts out to create detailed audience personas, representing your ideal customers. These personas guide us in tailoring your brand's messaging, positioning, and strategy to engage directly with your target market, ensuring we connect successfully.
Brand pillars are the core principles that define what your brand stands for. These foundational elements support your brand's promise and guide your business decisions, communications, and customer experiences. We work with you to identify and define these pillars, ensuring they are authentic to your brand and meaningful to your audience.
A brand's personality makes it relatable and memorable. Whether your brand is adventurous, sophisticated, playful, or compassionate, we help you define and express these traits through your brand's voice.
This is the fun part where we look and develop the visual elements of your brand including logo, colour palette, typography, and imagery. We ensure your visual identity reflects your brand's story, personality, and values, creating a cohesive and attractive aesthetic that appeals to your audience.
These elements come together to form a cohesive brand platform. It's not just about the individual components but how they work in harmony to create a consistent and compelling brand experience across all touchpoints.
How we work ?
Our brand development journey is tailored to uncover, define, and amplify your brand’s unique story.
1
Meet and Greet
It all starts with a conversation. We want to get to know you, your business, and your brand objectives.
2
Proposal
Based on our initial discussions, we’ll craft a comprehensive proposal that outlines our approach, the scope of work, timelines, and investment required to transform your brand.
3
Brand Workshop
In this workshop, we explore your brand’s core values, target audience, market positioning, and more. It is such an exciting time to discover everything brand and the core of your business.
4
Onboarding
Once we’re aligned on the vision, we bring your project into our house. Our onboarding process ensures that we have access all areas online to develop and amplify your brand!
5
Strategy Development
With a clear understanding of your brand’s foundation, we develop a tailored strategy that encompasses visual identity, messaging, and position. This strategic blueprint guides the creative development ensuring every element aligns with your brand’s core.
6
Feedback and Revisions
Collaboration is key to our process. We present our concepts and work closely with you to refine and perfect them. Your feedback is crucial as we iterate and evolve the brand strategy and design to meet your vision.
7
Delivery
“You have a delivery”…strategy, visual brand assets and brand guidelines, we equip you with everything you need to launch your brand to the world and walk you through how your new brand looks and feels.
There are three responses to a piece of design – yes, no, and WOW!
Wow is the one to aim for
~ Milton Glaser
- Address: 1 Stead Street, West Wodonga, VIC 3690
- Phone: 0437 827 111
- Email: info@brandjam.com.au
- Hours: Monday - Friday 8:30am - 5.00pm AEST
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